Merch that means more.
At Color Culture, we’re all about breaking down barriers and leveling the playing field for creators. Based in Houston, Texas, we offer fully integrated printing solutions on high-quality apparel, making it easier than ever to bring your ideas to life, without the hassle. Stuck dealing with endless production hoops or minimum order quantities (MOQs) that lead to overstock and discounts? We’ve been there too. That’s why we built Color Culture, to offer a smarter, culture-first way forward.
Founded & led by women of color with deep expertise in fashion and procurement, we’re making waves in an industry where representation is still rare. We’re committed to sustainability, high quality, and helping creators leave a lasting impact – on their audience, planet, and culture

Karina Shivdasani
CEO & Co-Founder

Vinay Vaswani
Co-Founder

Sandy Shirodkar
Director of Operations

Hannah Shaw
Director of Sales & Marketing

Vishal Vaswani
Associate Merchant

Patty Lopez
Graphic Designer

Lou Hernandez
Operator & Technician