merch that means more
Merch is more than fabric. It’s cultural expression. That is, only if you want it to be.
In a sea of cheap lookalike swag, we partner with those who want to build something that last. Garments that will be worn, not tossed. Goods that will be used, not forgotten. With deep fashion and procurement creds, our white-glove merch studio gives you access to premium blanks and elevated print capabilities so you can merch better.
Karina Shivdasani
CEO & Co-Founder
I didn’t set out to start a custom apparel company. But after years working in fashion and procurement, I kept seeing the same thing: brands churning out merch that felt forgettable.
So, I built Color Culture to flip the script.
We help brands, creators, and culture-makers show up loud, proud, and premium—without compromising on values or style.
No cut corners, no soulless designs, just high-quality pieces made to last.
As a founder, I lead with empathy and attention to detail, from the way I build my team to the way we craft every garment. I geek out on brain science, design psychology, and I believe that what you wear should feel like an extension of your identity, not an afterthought.
MEET THE TEAM
Karina
CEO & Co-Founder
Vinay
Co-Founder
Peter
Head of tech
Sandy
Director of Operations
Vishal
Associate Merchant
Patty
Graphic Designer
Lou
Operator & Technician
James
Warehouse Operator
Ben
Head of Strategic Operations
Lucy
Production and Sourcing associate
Everyday, we push the envelope to do print-on-demand right for both big operations and small shops.
For too long, the merch game has been dominated by faceless operations delivering mid-quality at best.
We lead with intention and cultural representation to give you and the people wearing your merch a legit voice with what they wear.