Merch that means more.
At Color Culture, we’re all about breaking down barriers and leveling the playing field for creators. Based in Houston, Texas, we offer fully integrated printing solutions on high-quality apparel, making it easier than ever to bring your ideas to life, without the hassle. Stuck dealing with endless production hoops or minimum order quantities (MOQs) that lead to overstock and discounts? We’ve been there too. That’s why we built Color Culture, to offer a smarter, culture-first way forward.
Founded & led by women of color with deep expertise in fashion and procurement, we’re making waves in an industry where representation is still rare. We’re committed to sustainability, high quality, and helping creators leave a lasting impact – on their audience, planet, and culture
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Karina Shivdasani
CEO & Co-Founder
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Vinay Vaswani
Co-Founder
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Sandy Shirodkar
Director of Operations
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Hannah Shaw
Director of Sales & Marketing
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Vishal Vaswani
Associate Merchant
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Patty Lopez
Graphic Designer
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Lou Hernandez
Operator & Technician